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Yet, Pampers has heavily focused on sales promotion that there are few mentions online. The longer the time goes by, the more viral effect is expected. Markus Noder Managing Partner International. We produced an animation to fully visualize 'baby's adventure in his dream,'and successfully delivered the brand message with a beautiful work as a real movie. Our main targets are millennial moms, who are active users of smartphones and computers. Article Attachments. It derived from the core emotional benefit that Pampers stays soft and dry overnight. Serviceplan Group Full Service. Due to the short usage period, there is an opportunity in the diaper market for potential consumers. Thus, Pampers aims to increase purchase preference by strengthening emotional bonding with contents that evoke their own experience. It became the No. Creative Work. Print View Share.

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Serviceplan Group. Pampers Korea is one of the few imported diaper brands. Print View. Empowered by this learning, Aug 1, Print View Share. It is a reliable and well-known brand but lacks a characterized brand image. Our research showed that they enjoy and learn how to care for babies through video contents. They are

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More News from Serviceplan Group. New Search. The longer the time goes by, the more viral effect is expected. Serviceplan Group Full Service. Yet, this nickname can also cause misconception that the product is for night time. Print View Share. Our work, which was launched on Friday, June 14, , is currently receiving 1. Shortlisted Cannes Lions. It helps babies to sleep comfortably and supports both babies and parents. They are We twisted the nickname to Beauty Sleep Diaper and developed brand message: the happiness for both moms and babies through sincere growth. We believe that the campaign will become viral among the targets and be a touchpoint that reaches them with a characterized brand image.

팸퍼스와 함께라면 아기의 꿈은 계속됩니다.

  • Markus Noder Managing Partner International.
  • Most consumers search and purchase diapers online.
  • We believe that the campaign will become viral among the targets and be a touchpoint that reaches them with a characterized brand image.

Pampers Korea is one of the few imported diaper brands. It became the No. Competitor brands' marketing makes consumers to visit their commercials. Yet, Pampers has heavily focused on sales promotion that there are few mentions online. It is a reliable and well-known brand but lacks a characterized brand image. As a diaper is a period-sensitive product, a strategic approach toward targets is crucial. Due to the short usage period, there is an opportunity in the diaper market for potential consumers. Our main targets are millennial moms, who are active users of smartphones and computers. Our research showed that they enjoy and learn how to care for babies through video contents. Online-contents have advantages in accessibility and building brand image. Thus, Pampers aims to increase purchase preference by strengthening emotional bonding with contents that evoke their own experience. Most consumers search and purchase diapers online. They call Pampers a Night Diaper. It derived from the core emotional benefit that Pampers stays soft and dry overnight. It helps babies to sleep comfortably and supports both babies and parents. Yet, this nickname can cause misconception of night product, while babies sleep throughout the day. We twisted the name to Beauty Sleep Diaper and developed brand message: the happiness for both moms and babies through sincere growth. We produced an animation to fully visualize 'baby's adventure in his dream,'and successfully delivered the brand message with a beautiful work as a real movie. Among online communities, Pampers is called as a Night Diaper. It helps babies to sleep comfortably and supports the happiness of both babies and parents.

Aug 1, Sleeping well is extremely important for a serviceplan pampers korea to grow healthy and happy, and Pampers provide babies with the comfort to enable good sleep. The campaign was a collaboration between Serviceplan Korea and Serviceplan Ukraine. In other words, Pampers helps babies to sleep comfortably which supports the happiness of both babies and parents. Yet, this nickname can also cause misconception that the product is for night time. However, babies sleep throughout the day. Serviceplan Group. Serviceplan Group Full Service. Munich, Germany, serviceplan pampers korea. New Search.

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Serviceplan pampers korea. Your baby's dream never stops with Pampers

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What's up in Asia's Ad World

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We twisted the name to Beauty Sleep Diaper and developed brand message: the happiness for both moms and babies through sincere growth. It helps babies to sleep comfortably and supports the happiness of both babies and parents. Yet, this nickname can also cause misconception that the product is for night time, serviceplan pampers korea.

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